The Top 5 Wedding Websites to Advertise On
No doubt you will have heard me say more than once that there are better ways to spend your money than buying advertising and hopefully you have read the Evolution Guide to Free Wedding Advertising. Whilst I stand by this view unreservedly, it is possibly a little harsh on one or two sites
My view on web advertising is that if you divide the price you pay for the ad by the number of click throughs you get from it (use Google Analytics for this) and the result is more than 50p then it is a waste of your money and a majority of advertising sites fall into this category.
There are however a small number of sites who do deliver good value for money on the number of visitors they send through, here is a list of them with a few comments about each one.
Your Wedding In - Yes I know, I know it’s one of our websites so I am biased, but there is noone else out there who offers to guarantee you a set amount of traffic or refund the difference - yet again a case of us putting our money where our mouth is! As a result you are ensuring your budget is being maximised more than if you were buying traffic on Google through their Adwords service. The site is based around usability and useful information from the bride’s point of view which is why the results are so good. If you’re a bit weary about parting with any cash then don’t worry, why not try it out for free? For your free wedding advert follow this link.
Wedding Services 4U - While Wedding Services 4 U isn’t as cheap to advertise on as some sites out there, time and time again my customers stats show good referrals from their adverts on the site. The site itself is fairly basic, but sometimes Brides prefer a more basic experience.
Wed Network - Whilst the site may not be the greatest and the click through rate isn’t brilliant, the fact that they send you a list of qualified leads in your area makes it a fairly good solution. You need to be careful though as not all supply types get a great response so it can be quite expensive. I recommend trying it our for a few months and seeing how it works for you.
Easy Wedding Search - Easy Wedding Search used to be a free to advertise site and as such built up a large database which in turn generated a fairly large following. They’ve now introduced a charge for each advert however it is only £14 per year so certainly won’t break the bank and should bring fairly good results. You get a few added bonuses for signing up as well so well worth a look.
Guides for Brides - Not so long ago Guides for Brides would have been my number one selection but, although they still get good traffic to their site, the price of the advert needed to generate sufficient traffic has become quite expensive and they are also quite scarce as well. Still well worth a try if you manage to find space for a premium advert in your area though.
If you want to learn more about increasing the effectiveness of your wedding advertising then read our Wedding Advertising Guide on the main Evolution site.
I’d love to hear if you agree or disagree on any of these sites and if you have had good or bad experiences with these or any others. Please use the Submit a Comment option below to give your view.
