Wedding Industry Blog

The start of January will prompt Wedding planning season and all seasoned wedding professionals will know that the months between January and April will make or break their year. With the current financial turbulence, this year is going to be even more important than previously as Brides are going to be fewer and competition more ferocious! With this in mind it is very easy to get sucked into the trap of spending extra money on advertising, but you should hold on to your money - certainly don’t spend it on advertising anyway!

Here is a list of 7 FREE methods you can use to make a difference this year:

1. Joint Ventures - this is the biggest untapped market for wedding suppliers and is really easy to implement provided you are willing to give something back. If you want more information on creating Joint Ventures in the wedding industry then visit the main Evolution website. 
2. Blog - You’d be amazed at how effective a blog is as a means of communication and marketing method. They are seriously easy to set up and don’t have to cost you a penny. For more information on creating a wedding blog & blogging for wedding businesses visit the main Evolution site. 
3. Email Follow Ups - Many people do all the hard work by attracting potential customers, but then let all their hard work go to waste by neglecting to follow the enquiry up. This method can increase your profits by as much as 100% depending on how bad you really are.
4. Business Networking - Ok so this one isn’t entirely free but for the cost of a breakfast its pretty close! Business networking can open doors in various different ways, but you need to understand how to get the best out of it as it can be worthless if you don’t!
5. Advertising - You probably know that I am NOT a fan of advertising! 99% of the time it is overpriced, mis sold and as good as worthless. HOWEVER, there are numerous places where you can advertise free on the internet and this has got to make sense right? It certainly can’t do any harm thats for sure. There is a guide to free wedding advertising on the Evolution site which will give you some of the sites which offer free wedding adverts. Please let me know if you know of any that aren’t on there.
6. Publicity - Getting yourself publicised can really give your business a massive boost! There are a variety of different places you can get publicity, by far the easist is online PR. To get more details on publicising a wedding business visit the main Evolution site.
7. Your Website - If you have a website already, then unless you are in the 0.1% of people who have analysed their conversion analytics and made the necessary changes, it is probable that just by thinking in a different way you can get more enquiries from the visitors you are already getting.

If these points are of interest to you then I would highly recommend that you check out the Evolution Programme which is a step by step guide to creating a marketing plan for a wedding business. The programme will take you through each one of these points in detail and tell you how to implement them in your business. There will be a January Bonus on the Programme which you can keep up to date with by filling in your details below.

Advertising, Blogging, Free Stuff