Getting the Most from Wedding Fairs - Part 3
We’re now on to the third part of my “Getting the Most from Wedding Fairs” mini series and by now you should have some good ideas on how you can improve your effectiveness at the fairs you attend. You may have even implemented the ideas in parts one and two already - I’d love to hear about the results you’ve seen.
You’ll be pleased to know that part 3 is a very short part but often overlooked by many and covers that of maximising the number of people you are able to talk to. I see so many people turn up to the fairs on their own and have to stand by their stand all day and get well and truly swamped when things get a bit busy.
Not only is it an extremely lonely experience exhibiting on your own, its also very ineffective. I mentioned in part 1 of this series that having people at your site attracts more people, so if there is just one person manning your stand any more than one potential customer at a time and they have to wait in line. Now the very nature of wedding fairs means that people want to talk things through with you, no matter how much you try and persuade them to leave their details so you can arrange a time to meet or talk at a later date they will keep asking more questions neglecting the waiting prospects who ultimately leave.
Many of the suppliers I have advised on this in the past have sworn to me that its not the case and people wait quietly in line until they are free and they don’t lose out at all. This just isn’t true and all have agreed that they were wrong after taking my advice and trying it just once - there isn’t one exception!
The other objection I hear is “No one knows as much as me about my business and what I do so it’s pointless having them there jsut for the sake of it”. Well I’ll tell you this, even if they know nothing about your business, having someone there just to acknowledge people and ask if their details can be noted down for a telephone call after the fair if they’re not prepared to wait, will vastly increase the number of leads you generate from each fair.
If you are interested in learning more about wedding fair marketing techniques, the Evolution Programme covers various other methods along with varoious other wedding business marketing information. For further details visit the main Evolution Wedding Services site.
