Wedding Industry Sales Frozen
I hope you are tucked up at home on the warm while you are reading this! I am in the office - it seems pretty much on my own as reception have been given the afternoon of for fear of hazardous driving conditions - and it is absolutely freezing!
Fortunately the cold weather hasn’t frozen my brain - no more than usual anyway - and it got me thinking how ironic this freezing weather has come at a time when there is so much talk about things freezing - sales are frozen, assets have been frozen, people are being frozen out, it seems everything is cold in one way or another.
With all this in mind I want to try and fight the freeze and talk about what I am seeing in the wedding industry.
Yes there are a lot of people who are struggling big time (if you are one give me a call as soon as you possibly can as I can help I guarantee it!), and there will be plenty more who feel the cold before we make it through to the other side, but it’s not all bad.
The results from the businesses I am working with is extremely positive, not only are bookings up but also profits, completely bucking the trend, not only of the industry, but of the whole country!
So what do all these companies have in common?
Well obviously they are all customers of ours which I would like to tell you is the reason that they are experiencing these great results, but the main reason is that they have a machine working in their business which sucks in potential customers, squeezes their contact details out of them and then primes them ready for you to get in touch with them! Sounds too goog to be true doesn’t it?
So do you want to know what this amazing machine is and where you can get one? Well the truth is, you probably have one already but just haven’t switched it on yet.
What all these success stories have in common is that they have a streamlined website with a structured internet marketing plan to back it up. They don’t spend any money on expensive print advertising, no expensive brochures and most of them don’t even attend wedding fairs!
So ask yourself these questions:
- Can you handle more enquiries?
- Do you get 5 enquiries from your website per day?
- Are you willing to to be a leader and not a follower?
If the answer to any of these questions is yes then you seriously need to analyse your website and how you can make it work better for you - I guarantee it won’t just be the best decision you make on this frozen Monday afternoon, but for the whole of 2009!
If you are interested in learning more about how you can make your website work for your wedding business, contact Evolution Wedding Services the wedding marketing experts and we can put you on the fast track to success in the wedding industry.
Enjoy the snow (and the warm if you are at home)
